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What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimisation”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for
Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases. To , many of keyword research tools on the internet, but I usually use Google keywords tool, its free tools.
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lets continu with search engine tips :
20 T. Keep Building One Page of Content Per Day
Head back to the Overture suggestion tool to get ideas for fresh pages.
21 U. Study Those Logs
After a month or two you will start to see a few referrals from places you’ve gotten listed. Look for the keywords people are using. See any bizarre combinations? Why are people using those to find your site? If there is something you have overlooked, then build a page around that topic. Engineer your site to feed the search engine what it wants. If your site is about oranges, but your referrals are all about orange citrus fruit, then you can get busy building articles around citrus and fruit instead of the generic oranges. The search engines will tell you exactly what they want to be fed; listen closely! There is gold in referral logs, it’s just a matter of panning for it.
22 V. Timely Topics
Nothing breeds success like success. Stay abreast of developments in your topic of interest. If big site Z is coming out with product A at the end of the year, build a page and have it ready in October so that search engines get it by December.
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9 I. Put It Online
Don’t go with virtual hosting; go with a standalone IP address.
Make sure the site is “crawlable” by a spider. All pages should be linked to more than one other page on your site, and not more than two levels deep from the top directory. Link the topic vertically as much as possible back to the top directory. A menu that is present on every page should link to your site’s main “topic index” pages (the doorways and logical navigation system down into real content). Don’t put it online before you have a quality site to put online. It’s worse to put a “nothing” site online than no site at all. You want it fleshed out from the start.
Go for a listing in the ODP
Getting accepted to the Open Directory project will probably get your pages listed in the Google Directory.
10 J. Submit
if you want to your website indexed,Submit your main URL to: Google, FAST, AltaVista, WiseNut, Teoma, DirectHit, and Hotbot. Now comes the hard part: forget about submissions for the next six months. That’s right, submit and forget. on that way your online money maker is indexed by the search engine
11 K. Logging and Tracking
Get a quality logger/tracker that can do justice to inbound referrals based on log files. Don’t use a graphic counter; you need a program that’s going to provide much more information than that. If your host doesn’t support referrers, back up and get a new host. You can’t run a modern site without full referrals available 24/7/365 in real time.
