Fast Online Money

Search Engine Optimisation takes into account the factors used by Google, Bing etc. when they position websites in their natural listings. The natural listings form the main body of a Search Engine’s pages. Paid listings are separate to natural listings. In a typical Google or Bing search, you can see the paid listings in the right column and in the yellow box at the top. Whilst the other free ads have been listed by the SE’s. Sites are graded by how relevant they are, and how important they are (according to the SE!).

Naturally our target is the top of the first page! We’re unlikely to get noticed if we’re number 8 on the tenth page! It isn’t possible to say for certain exactly which measures SE’s use to grade sites. The SE’s really don’t want anyone to know – so you can’t manipulate or ‘game’ their system.

So as time has gone on, a sophisticated industry has evolved to get the most from the listings. On the Search Engine side you have upgraded technological patents being regularly filed. Causing much mystification about their methods! On the other hand, there’s Search Engine Optimisation. This involves measuring various factors and doing empirical tests to establish the most important ones to target.

Both ‘off page’ and ‘on page’ optimisation is dealt with. There are also ‘off-web’ factors such as demographic and geographic information – but we have no control over this area. (Off-Page optimisation is examined in an additional feature.)

‘On-Page’ SEO

This involves making your web pages ‘friendlier’ to the Search Engines. This is the easy part and involves setting up your website ‘correctly’. Doing things such as: Utilising H1 and H2 Header Tags, Internal Linking, Keywords and Meta Tags.

Which may well sound like a foreign language to you! Actually, though on page work is straightforward it probably accounts for little. To be blunt, some would say it hardly has any effect at all. Previously we could make an impact with On Page configurations. That’s not how it is now though.

The only time that ‘on-page’ becomes important is when you have taken care of ‘off-page’ and have a lot of inbound ‘back-links’. When that’s happened, on-page factors can be optimised.

A Few Handy Pointers… Keywords and phrases that bring up massive results should be avoided by anyone new to SEO. For example, on Google’s Search Engine you’ll see 70 million listings in the UK for the term Car Insurance. When you’re just getting going, it’s not a great idea to face such huge competition!

However… A much smaller list (300k) comes up when I enter ‘Southampton car insurance’. (Assuming I was a car insurance provider in Southampton.) So a much more realistic target.

I’ve a much better chance in the rankings having added the word ‘Southampton’. Getting ranked for a term such as Car Insurance would take pots of money and a great deal of time. The competition would be fierce. Which is really not a good idea.

In fact, what we really need are terms that more specifically reflect our product or service. They’re known as long tail searches, because they’ll have several keywords. It depends on your competition, but long-tail searches can be up to 6 or 7 words. They’re usually around three or four.

We prefer to begin optimisation strategies with phrases that bring in less than five hundred thousand results. (In some cases, we may go with a higher count – if the current page 1 results are not well SEO’d.) We’ll automatically move up the ratings for the more popular search terms as we gain more back-links. Assuming everything goes to plan, we’ll hit the popular phrases in three to twelve months. This strategy is also far more targeted at the start. Frankly, we’re only interested in the customers who are looking specifically for what we offer. There’s much more chance these people will buy!

It’s a good idea to spread the back-links around your website. Limiting them to the home page is unwise. The Search Engines like this – especially Google. For example, build links to the pages that group products. They very frequently link up to a range of sub-pages, so driving appropriate terms to them can be very worthwhile. So don’t limit the back links to one page. How your site’s pages are managed and listed is gaining more and more attention from Google, Bing and Yahoo.

Copyright 2009 S. Edwards. Pop to Click Here or www.jasonkendall.co.uk.

Chances are good that you have been sitting with your family, enjoying a conversation or eating dinner when you are interrupted by a ringing phone. You answer the phone and hear a salesperson on the other end of the phone trying to convince you to buy a funeral plot or change long distance carriers. Like everyone else, you angrily tell the salesperson to remove you from his call-list. Next, you slam the phone down and hope he listened to you and takes you off of his list. This sales technique is called cold calling. The salespersons likely got your name and phone number from a company that you willing gave it to when you signed up for something. This is a very common scenario. Salespeople have gotten used to being cussed out, hung up on, and called all kinds of nasty names. Yet these salespeople keep calling total strangers, desperately hoping that just one of them will say yes.

This is not the way to get financial sales leads. Instead, you should be taking advantage of internet marketing. When you use internet marketing to gather leads, potential customers seek you out instead of the other way around. Because a customer is already interested in the product or service you’re selling, they are much more likely to buy. The chances of selling your product or service increase exponentially when a person is already looking for what you’re offering. If you are interested in learning how to attract these customers and generate some genuine financial sales leads, you will be pleased to discover that is really very easy. It simply takes some time and plenty of dedication.

SEO

SEO or Search Engine Optimization is the process of using specific techniques to get your site to the first page, and hopefully to the top of the search engine results page. You can accomplish this by carefully choosing keywords and posting them strategically in blog posts or articles on your sites pages. For example, your website is used to market an e-book on financial planning. You would use keywords like make money, earn money online, how to make more money, etc. When a person types one of these words into the browser of their chosen search engine, your site will appear. Next they click through to your site, like what you’re offering, and make a purchase. This person was actually searching for the product or service you are selling. This is far better than cold calling complete strangers that may or may not have any interest in what you’re offering. Many of the top salespeople these days are using SEO to generate plenty of financial sales leads.

SEO is always evolving. There’s article marketing, keyword density, pay-per-click, back links, and more. Study up on SEO, and you’ll see your business really take off. Stop using the cold calling techniques of the past. Start bringing your customers to you and finally get those financial sales leads you’ve been looking for.

Visit our website for more information.

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Internet marketing is not always easy to understand if you are a beginner. There are a lot of things to learn about online marketing to the point that sometimes you might feel overwhelmed or confused. This article will look at some of the early processes required for you to start marketing either your own or someone else’s products or services online. Once you know the basics, everything really does become much clearer.

The first thing you should do is to set-up your own website or blog (using squarespace.com as a good example). You should consider this your base, where you can provide complete information to your customers about your company and your products. It is best if they can purchase your products from your own website or blog rather than through a third party.

Once you’ve set up your website or blog, you need to make it easy to be found for someone who is looking for the products or services you offer. To do this, you must know the basics of SEO. SEO stands for Search Engine Optimisation. It is a strategy used by all online marketers to make your website rank higher in the search engine results. There are many strategies for SEO. The basic pillars of any SEO strategy are keywords, link building, and quality and unique content.

Keywords mean you need to include words that are often used in search queries with Google, Yahoo and MSN for example. To look for keywords, try to familiarise yourself with the Google Keyword Tool. Important placements for your keywords are your article headers, titles, subtitles, and the first paragraphs of your article or content.

The next step is to fill your site with high quality articles with good keyword placements. These articles need to be relevant to your products and services. If you think you are not a good writer, you can hire freelance writers very cheaply to produce the content for you (fiverr.com is a good example). Although keywords are important, avoid stuffing the keywords in your articles.

SEO is an on-going process. You should always tweak and improve your SEO strategy over time. Some people hire professionals to optimise their websites such as IneedHits.com, which can be done cost effectively.

The next step is setting up an advertising campaign. Your advertising campaign is important for you to reach potential customers. With so many other products and websites online, your products and services need to stand out. There are plenty of places to look at when setting up your ads like Ad Land for example. You just need to determine who your target audience is and set up a basic budget for it.

Some experts suggest that you include social networking sites as part of your marketing campaign. These sites are usually free. You can also buy ad space on some of these sites. Remember that although any strategy needs time to work the ultimate rewards are worth waiting for.

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