What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. “optimisation”), but multiple keywords or keyword phrases are usually preferred, because they are more specific and more likely to be what your customers are looking for

Write down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider geographical phrases if they are important to your customer (e.g. “house cleaning Hornsby”). Also, get some ideas from your competitors’ websites. Try to make a list of 20-30 keyword phrases. To , many of keyword research tools on the internet, but I usually use Google keywords tool, its free tools.

the goal of keyword research is to find the target keywords that meet the following criteria:

• Profitable
• High Demands
• Rankable

Profitable means those keywords have market value (market value. High demands mean, many people or visitor search for that keyword, Rankable means, we can create a site or a web page with  a good position in Google search results for those keywords.

start to keyword research with Google Keywords Tool
first time choose the keyword and Write that basic keywords anything you want to research in the box, for the example “online money”, enter the captcha is available and click get keyword ideas. The result can be seen in the picture below. In the picture, I put a line on the point or part you need to configure.

google-keyword-tool

If you want to sfesific country you can select from combo box no 1, set the number 2 combo box to showed Estimated AVG. cpc on the result table. Select  match type “excat” on the combo box 3

Now we can see the result  and start to analyze.

For example cases above, “online money”, you can see the tool provides related keywords such as “free online money”, “make money online”, etc. These keywords are we careful to get the keywords that meet the above 3 points.

The next column, is Estimated Avg. CPC, we use to determine the market value of those keywords. The higher the value in that column means that the higher the market value of those keywords. But usually it is directly proportional to the number of competitors, the more profitable a keyword, the more high competition too.

There is no standard in minimum value of this column, but usually I just take the minimum value of $ 1. But that’s me, please try your own, different from different niches can really result displayed.

The next two columns give us an idea about how many people searching for those keywords each month. Usually I just watched Global search volume column. Remember, this volume search rate is only approximately and not very accurate , but just to find a keyword popularity on search engine,

Same as previous column, the higher the value the better show, but usually it also means more competition. So, be smart to choose your rival

On keyword “online money” we see from the result more than 18000 people search for that keyword per month, and Estimated Avg. CPC is about $2.99, its very nice keywords

Isn’t it. But wait, you must analyze for the competitor of this keyword too. Its very high competitor !,don’t waste your time for these keywords.

On next suggested keywords above “online free money” you can see its more better keyword with medium competitor

After research now we know the profit and demands of your keywords, next step we go to google search page, and type the keyword you choose above,

Check the search results, who is your competitor. You can check it with very usefull tool from seaquake, if the first page of Google dominated by large sites and authority sites with high PR, thousands of pages, tens of thousands of links, old age, site. gov and. edu, do not waste your time, please look for other keywords.

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…